It’s 24 hours of love and advertising, and it only happens once a year. Our annual advertising marathon, Goodstock,™ brings select Dane County nonprofits together with art directors and account execs, traffic managers and media strategists for one common cause: theirs.

View our 2007 photo gallery
Visit the Goodstock 2007 Press Room

Since 2004, the event has generated $700,000 in marketing goods and services. Nearly 50 fully produced projects, including logos, TV and radio ads, marketing plans and media recommendations have been put into the hands of 33 truly deserving organizations. And while creative teams work feverishly throughout the night (head to the 2005 Goodstock microsite to see their results), other staffers lead seminars to give participating 501c3s the know-how they need for year-round cause marketing success.

“Knupp & Watson’s gift isn’t just for the nonprofit agencies selected…it’s a gift to our entire community,” said Sandra L. Lampman, Goodstock 2004 participant and American Red Cross Badger Chapter CEO.