Challenge
Wisconsin Women’s Health Foundation, established by Sue Ann Thompson, is an organization dedicated to promoting the health of women and families in Wisconsin. In 2006, WWHF wanted to be rebranded. (more…)

Challenge
Every year in Wisconsin, there are over 2000 car crashes and 11 deaths that occur in work zones. The Department of Transportation needed to increase safety and awareness in Wisconsin’s work zones. (more…)

Challenge
The Tobacco Prevention Control Program – a division of the Department of Health Services (DHS) – is dedicated to informing the public about the dangers of tobacco use. They needed a campaign to introduce the Smoke-Free workplace ordinance that humanized the issue and incited people to action. (more…)

Challenge
The Wisconsin Wins (WI Wins) program is a state-level initiative designed to decrease youth access to tobacco products. To limit youth access to tobacco, WI Wins needed a campaign relevant to several target audiences by changing its perception among Tobacco retailers, restaurants and taverns and the general public. (more…)

Challenge
The Wisconsin Wins (WI Wins) program is a state-level initiative designed to decrease youth access to tobacco products. WI Wins works to educate tobacco retailers on tobacco sales laws and reduce sales to minors. To expand their outreach, the program wanted a Web-based tool to provide retailers with Wisconsin-specific training. (more…)