How do you get tickets into hands? Audiences into seats? Combine performance art, guerilla advertising and the latest in viral video trends. Spreading across the web is Lastminute.com’s video of actors performing song and dance for a captive airport audience waiting for its flight. They’re using this video and the tagline “When was the last time you went to the theatre?” to promote their rates on theatre tickets. After watching the video, you’ll be crossing your fingers that the next time you’re waiting out your layover in St. Louis the security guard will break out into a dance and start singing, “The terminals are alive with the sound of music!”

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