Cross Promotion Gets Inked

Prison Break & YarisPrison Break watchers who’ve been mesmerized by the intricate tattoos on character Michael Scofield will like this one: Toyota has partnered with the popular FOX drama to promote its newest model, the Yaris. Working with the artist who created the TV tatts, Toyota has had an image of the Yaris incorporated into the (presumably temporary) tattoo appearing in a special section of this week’s TV Guide magazine. An eye-catcher, for sure, but it seems to muddle the brand a bit, we think. The ad’s accompanying microsite, which is much darker than the car’s main site features Prison Break mobisodes…and a cute yet inexplicable cartoon owl, leaving us wondering: tough getaway car or cute, eco-friendly vehicle?

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