Sony was on Italian campuses last week, passing out fake copies of The Divine Comedy—complete with hands to hold the “book” open. The point? It’s a smartypants smokescreen for PSP play. The inside offers a seriously abridged version of the poem (in case anyone asks) while infographics show you how to get that “diligent student” look while you’re gaming.

This entry is filed under advertising, editorial, marketing, video games, literature, trends and culture, innovation. eMail This Post