Guest columnist Denise Lee Yohn writes in a recent Brandweek about the importance of having a literal framework for your brand (like a Brand Bio, for instance). Growing companies especially need to make sure their brand is present at all company levels and every company decision…living the brand, she says, is not the sole responsibility of the marketing department. True. Check it out.

This entry is filed under brand biography, editorial, marketing, brands, marketing strategy. eMail This Post