Hipsters rejoice! Nike has re-released its original line of (now vintage) running shoes and, in an amazing feat of irony, is promoting it through a medium that was just a twinkle in Al Gore’s eye back in 1977. The Nike Vintage Running Web site, centered around fictional magazine Oregon Runner, features handy tips and tricks for the modern runner wearing vintage circa 2007 Nikes (beer, for instance, is “the essential post-race drink”) and detailed descriptions of the new/vintage shoes. Check it out.

HeadOn is making a whole bunch of money. HeadOn is making a whole bunch of money. HeadOn is making a whole bunch of money. If you’ve seen the ad, you hate it as much as everyone else does. But, we have to admit does stay in your, um, head. More importantly, it’s achieved Pop Culture immortality through spoofs done by Jay Leno, SNL and The Daily Show…plus, it’s all over YouTube. Not since “Where’s the beef?” has an ad slipped into so many conversations. Now the company is happy to report a 234% (that’s right, 234%) growth rate from 2005 to 2006. As annoyed as we are, we have to admit it lends credence to the age-old ad adage: repetition, repetition, repetition.

Sony Bravia’s latest real-world creation. Long live the Colour campaign.

Weight Watchers Belgium’s newest cause: yo-yo dieting. A pitfall known to anyone familiar with the attempt to maintain a steady weight, Weight Watchers hopes to combat this phenomenon and change its brand’s perception (from a tool for weight loss to a tool for weight maintenance) a bit through its recently-launched viral campaign. To get the word out, office building elevator buttons have been relabeled with stickers marked “kg” (for kilogram), implying that it’s weight that’s fluctuating, not the elevator’s location. The campaign also includes coupon-dispensing posters featuring a woman whose waistline shrinks along with number of coupons, and boomerangs and broken yo-yos handed out to unsuspecting passersby who look like potential customers. Here’s hoping no one gets offended.

Prison Break watchers who’ve been mesmerized by the intricate tattoos on character Michael Scofield will like this one: Toyota has partnered with the popular FOX drama to promote its newest model, the Yaris. Working with the artist who created the TV tatts, Toyota has had an image of the Yaris incorporated into the (presumably temporary) tattoo appearing in a special section of this week’s TV Guide magazine. An eye-catcher, for sure, but it seems to muddle the brand a bit, we think. The ad’s accompanying microsite, which is much darker than the car’s main site features Prison Break mobisodes…and a cute yet inexplicable cartoon owl, leaving us wondering: tough getaway car or cute, eco-friendly vehicle?